Cookies Policy

🍪 COOKIE POLICY

VALLIORA

Last updated: February 2026

This Cookie Policy explains how Valliora uses cookies and similar technologies on its website to ensure the proper functioning of the service, improve the user experience, and offer relevant content.

By accessing the website, the user can accept, reject or configure the use of cookies in accordance with this policy and current European regulations.

1. DATA CONTROLLER

Responsible: Bennaceur Oukermani Kessi

Trademark: Valliora

Administrative headquarters and address for notification purposes:

Bielstrasse 136, 2540 Grenchen, Switzerland

Contact email: contact@valliora.com

2. WHAT ARE COOKIES?

Cookies are small text files that are stored on the user's device when they visit a website.

They allow us to remember information about your browsing to improve the user experience, make the site easier to use, and offer personalized services.

Cookies do not harm your device and can be deleted at any time from your browser settings.

3. TYPES OF COOKIES USED

A) Necessary or technical cookies

They are essential for the operation of the website and cannot be disabled in our systems.

They allow functions such as:

Keep me logged in
Add products to cart
Process orders and payments
Site security
Access to protected areas

Legal basis: legitimate interest and performance of the contract.

B) Preference Cookies

They allow you to remember user settings such as language, region, or browsing preferences to provide a personalized experience.

Legal basis: user consent.

C) Analytical cookies

They allow you to analyze browsing behavior to improve website performance, detect errors, and optimize the user experience.

Aggregated and anonymized data is used where possible.

Legal basis: user consent.

D) Marketing and advertising cookies

They can be used to display relevant ads based on user interests and to measure the effectiveness of advertising campaigns.

These cookies may be installed by Valliora or by authorized third parties.

Legal basis: user consent.

4. THIRD-PARTY TOOLS

The website may use third-party services necessary for its operation and improvement, such as:

Shopify (ecommerce platform)
Secure payment gateways
Meta (Facebook and Instagram Ads)
Google Analytics or other analytics tools
Customer service or email marketing

These providers may install their own cookies in accordance with their privacy policies and always under appropriate contractual measures.

5. LEGAL BASIS FOR THE USE OF COOKIES

In accordance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive:

Technical cookies → legitimate interest
Analytical and marketing cookies → prior consent

The user can accept, reject or configure cookies from the initial banner of the site.

6. CONSENT MANAGEMENT

Upon accessing the website for the first time, the user can:

Accept all cookies
Reject non-essential cookies
Configure preferences

Consent can be modified or withdrawn at any time from the banner or from the browser.

7. INTERNATIONAL TRANSFERS

Some technology providers may process data outside the European Economic Area.

When international transfers occur, Valliora will apply appropriate legal safeguards in accordance with the GDPR, such as standard contractual clauses or other equivalent measures.

8. COOKIE STORAGE

Cookies are kept for as long as necessary to fulfill their purpose: