COOKIES POLICY

COOKIE POLICY

VALLIORA

Last updated: February 2026

This Cookie Policy explains how Valliora uses cookies and similar technologies on its website to ensure the proper functioning of the service, improve user experience, and provide relevant content.

When accessing the website, the user can accept, refuse, or configure the use of cookies in accordance with this policy and applicable European regulations.

1. DATA CONTROLLER

Controller: Bennaceur Oukermani Kessi
Trade name: Valliora

Administrative and correspondence address:
Bielstrasse 136, 2540 Grenchen, Switzerland

Contact email:
contact@valliora.com

2. WHAT IS A COOKIE?

Cookies are small text files stored on the user's device when they visit a website.

They allow certain browsing-related information to be remembered to improve user experience, facilitate website use, and provide personalized services.

Cookies do not harm the device and can be deleted at any time from browser settings.

3. TYPES OF COOKIES USED

A) Necessary or technical cookies

These cookies are essential for the website to function and cannot be deactivated in our systems.

They notably allow:

maintaining an active session;
keeping products in the shopping cart;
processing orders and payments;
ensuring website security;
accessing secure areas.

Legal basis: legitimate interest and contract performance.

B) Preference cookies

They allow user settings such as language, region, or certain browsing preferences to be remembered to offer a personalized experience.

Legal basis: user consent.

C) Analytical cookies

They allow the analysis of browsing behavior to improve website performance, detect potential errors, and optimize user experience.

Where possible, the data used is aggregated and anonymized.

Legal basis: user consent.

D) Marketing and advertising cookies

These cookies may be used to display relevant advertisements based on user interests and to measure the effectiveness of advertising campaigns.

They can be installed by Valliora or by authorized partners.

Legal basis: user consent.

4. THIRD-PARTY TOOLS AND SERVICES

The website may use third-party services necessary for its operation and improvement, including:

Shopify (e-commerce platform);
secure payment gateways;
Meta (Facebook and Instagram Ads);
Google Analytics or other analytics tools;
email marketing and customer support services.

These providers may install their own cookies in accordance with their respective privacy policies and subject to appropriate contractual guarantees.

5. LEGAL BASIS FOR THE USE OF COOKIES

In accordance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive:

Technical cookies → legitimate interest;
Analytical and marketing cookies → prior consent.

The user can accept, refuse, or configure cookies via the banner displayed during their first visit to the site.

6. CONSENT MANAGEMENT

When first accessing the website, the user can:

accept all cookies;
refuse non-essential cookies;
customize their preferences.

Consent can be modified or withdrawn at any time via the cookie banner or browser settings.

7. INTERNATIONAL DATA TRANSFERS

Some technology providers may process data outside the European Economic Area.

When international transfers occur, Valliora applies appropriate legal safeguards in accordance with the GDPR, including standard contractual clauses or any other equivalent measure.